At a meeting with Deputy Prime Ministers, Chairman of the Russian Government Dmitry Medvedev, restated the commitment to promote ‘new’ energy again. According to Medvedev, “without due attention to the ‘new’ energy we will be hostages of the existing hydrocarbon model.” It is hard to argue with this, but it is not just outside circumstances but also ‘inner’ strife of market participants that hinder the promotion of the energy alternative in Russia.